Turn your photos into an NFT.
The fastest way to mint on Solana.
CLIENT
MintBarn
ROLE
UX / UI Design
Product Management
RESULTS
In progress to market
Overview
Built to help the average person get into NFTs without going through the laborious process of creating a crypto wallet, adding funds, and going through a million steps.
MintBarn was created to make minting easy. The average person can mint in a few minutes after downloading the iOS app. This create a frictionless experience for the user.
MintBarn is an NEA backed startup disrupting the creator space.
Research & Test
We hosted user groups, surveys, and conducted 1:1 interviews with our three types of personas to determine an experience that would meet all three user types. We conducted usability testing on a number of features to determine speed, complexity and intention. Everything we do is based on data.
The most dangerous thing you can do as a designer is not challenge your assumptions. Good user research challenges all your assumptions.
Analyze
After our research, we distilled the data by creating 3 user personas that established our North Star. This allow us to design for the right user. We carefully looked at the user’s background, age, gender, behaviors, spending habits, pain points, needs, and goals
3 User Types
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No experience in NFTs
This persona is new to NFTs, have heard of it, but don’t own any. This person also owns some crypto.
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The jpg collector
This persona understands NFTs and has casually collected a few. This person hasn’t started a project but has interest in doing so.
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The Creator
This persona is a natural content creator. Loves to build, takes photos, and wants to sell their work but hasn’t done it yet.
Design Process
As part of the design process, we started with low fidelity prototypes to test various user flows before investing further into the design process. Then proceeded with a mood board, visual design, and a higher fidelity wireframe. Colors, icons, and UX writing through the app were established. This process was iterative with the CEO and CTO to ensure backend and frontend worked seamlessly.
Apple App Store images
Designed a series of App Store Preview images to encourage people to download the app.
Improved the UX and design for the business admin dashboard